Insight into Using Twitter for Marketing

Different opinions about Twitter, even before considering using twitter for marketing, range from hating it to loving it, from believing its stupid and childish to recognizing it as a valuable marketing tool. If used the right way Twitter can serve as a promotional tool while building credibility and influence with your followers.

Twitter, as a “micro-blogging” platform, is a great social media-marketing tool that can be a good source of free online traffic for any marketing endeavor, supporting the main marketing and advertising campaign, as it is easy to post links on twitter. It is also a source of infinite information for a marketer to feel out the market, learn about people’s concerns, wants and desires and find out what they are thinking and what they are interested in.

It takes some time to build a good following audience, but there are many ways to accomplish that. There are many tips and guides out there detailing writer’s opinion and methods to successfully use Twitter for marketing, and I have complied a list of these tips, including some of my own, to help you understand the efforts you need to make to succeed with Twitter as a marketing tool.

Getting Followers and Keeping Them

1. Follow others. Not just any others, but people who are marketing the same kind of products you want to market, people who have influence in the field, well accomplished experts in your niche, and just people who are talking about products or services similar to what you are promoting or selling. If people are talking about your company or service or a similar product or service they will be more inclined to hear from you as well.

Twitter as a Marketing Tool

How to do that? Go to blog sites, check out people’s profiles and look for a Twitter box and start following them. Most of the people will follow you back. You can try looking for people who indirectly might be interested in your product, when they even do not understand it yet. Look for people who are interested in adjacent and relating niches supporting your niche.

2. You can monitor what people are saying about any person, company or brand. Twitter has a search engine that lets you do just this. You can set up Google Alerts to notify you when a new Twitter account is created with the keywords related to your marketing plan. You can set up a search for twitted phrases, which can suggest that a certain person might be interested in what you are promoting. Say you have a moneymaking product, search for people who tweet phrases like “I wish I were rich” or “I just lost a lot of money”. Of course this is a joke but you get the idea.

3. Build a relationship with your followers over time. Interact with your followers. Fist of all you need to share things with added value. Reply quickly to people and retweet tweets that are interesting and useful. Your bio is important, helping you establish your self as an expert in your niche. People like listening to experts.

Marketing Tips Using Twitter

1. Use a predetermined set of keywords, frequently in your tweets, so that even as your page gets updated and tweets get moved down the list, there is always a high probability that some of your keywords will be on your Twitter page.
2. You can decide on a certain time frame, only in which, you will promote a product or service, so people will not get annoyed at constant attempts to sell them stuff, only I that specific time frame, and also this can generate interest, while followers will remember that, for instance, every week, at a certain day and time for a period of a few hours, you will offer them great stuff to buy, while outside this time frame you will only interact with them on a consult basis, answering questions and posting valuable useful information.

Final thoughts you should consider:

• Twitter is must more simple and easy to use, even for people who don’t master even the basics of web than other social media tools like Facebook.
• Don’t be a spammer and try to promote many adverts in your tweets, with the hope of catching some. After a few irrelevant and annoying messages, people will no longer follow you and leave you.
• Be consistent with your tweeting. Do not use Twitter only two or three times a week, It will prove to be a waste of your time. For Twitter to work as a marketing tool, you must tweet often and be consistent with this.
• It is said that Marketers who use Twitter for marketing increased exposure, get higher targeted traffic, better search engine ranking and acknowledgment and increase their conversion rate.