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3 SEO Tactics That NO Longer Work

Google’s algorithm continually changes, to guard against search spam. These changes, the most large-scale of which was introduced last year, serve the purpose of blocking out search spam made of black hat SEO tactics.

The new Google algorithm also targets certain SEO tactics and penalizes them by leaving them out in organic search results.

Why should I change my SEO tactics if they’ve worked for me in the past? If there’s anything that you can rely on, that’s the constancy of change in search engine optimization. What may have worked for you before may no longer work now.

Overuse of Anchor Text

Anchor text is essentially the link label or the link text, and have been around for quite some time—since 1998. Instead of placing “click here” to lead to the relevant webpage, the anchor text will point out the reader—and Google—where the link would lead to.

You’ve probably read in every SEO book that anchor text is will help optimize your content. Link labels are easily one of the best SEO practices of yesteryears, but there’s growing evidence that too much of it will kill any chances of placing high in organic search results.

Google is well aware of the fact that some web pages have as many as 400 to 600 links to the same keyword—and that it’s highly unnatural if not anomalous. This is why anchor text, although still important, is starting to become one of the weaker factors in SEO.

SEO TIP: Anchor texts are important, and it’s impossible to imagine a website without them. But make sure to tone down on over-optimization of your website just to have the same link labels appear over and over throughout your website. This might be precisely the reason why you’re not ranking high in organic search engine results.

Press Releases That Suck

So you want to get news out about your business, but you have no idea how to? Old SEO tactics would suggest that you submit press releases in press release submission websites.

Here’s the thing: there’s more to public relations that mindlessly sending out press releases. It’s about starting a relationship with different stakeholders and creating buzz out of something that’s newsworthy.

Placing links in your press release is an empty exercise in futility, and with thousands of online press releases being submitted daily, yours will most likely get buried in the oblivion of the Internet. While it’s tempting to send press releases as a quick fix to rev up your SEO ranking, you might as well save yourself the energy.

That’s not to understate the value of press releases. If you have something newsworthy, it will be picked up by mainstream media and your effort will well pay off. In other words it’s a great way to build exposure for something newsworthy about your business—but not for link-building and SEO purposes alone.

SEO TIP: If you’re holding a promo or featuring an exciting new product or service, a press release is a great way to let your stakeholders know what new and interesting stuff you’re holding out to the public.

Avoid SEO tactics that no longer work!

Avoid SEO tactics that no longer work!

Matching Domain Names

A few years ago, when you search the words “health loss”, you will most likely find the domain name healthloss.com or healthloss.org at the top of the search engine results. This is precisely why such domain names are much more expensive than others.

But with the fairly recent change in SEO just last 2012, this is no longer the case. Now, Google would no longer give a premium merely by the matching domain names and keywords. In fact, you might be surprised to find healthloss.com further down the search engine results and as far back as in the 100th page!

SEO TIP: Have a domain name that represents your company, not a generic keyword that makes no sense. Use your company name, your brand name, or your product, and build around it. A keyword-based domain name will in the long run prove to be detrimental for your brand.

How do I optimize my content?

Google has caught up with business that use shortcuts and go around established methods that only serve to trick the Internet users. Yes, it’s harder to rank high in SEO nowadays than before, but it’s no less possible. Match your efforts with great content that are relevant and remove SEO tactics that go around this golden rule, and you should in time find yourself up there.

Currently there are "2 comments" on this Article:

  1. RobP says:

    I’m personally very glad Google is cracking down on black hat SEO methods. I hate the fact that I have to compete with cheaters who don’t bother to write compelling, information-packed copy or actually network to make connections and get quality links. REAL quality sites will now rise to the top quicker. It’s a good thing for businesses and searchers.

  2. TMerski says:

    Considering how hard it is to actually find a quality keyword-specific domain name these days, I’m glad Google doesn’t put as much stock in them anymore. People want catchy domains they can remember from your marketing, I think, and the search engines seem to agree. Look at some of the biggest sites out there: Google, Ebay, Amazon… they have nothing to do with what they really are.

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