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5 Most Effective Social Media Marketing Tips

Social media marketing is one of the fast rising trends and lucrative ways to make money online. But it’s also a field that requires skill and expertise.

However, no one can claim to be a 100% expert in social media marketing—which means that you have plenty of space to establish yourself as one of the premier social media experts.

But it’s not as easy as it sounds. For one, social media management can be overwhelming and downright exhausting. From updating a slew of different profiles to figuring out which followers to follow, social media marketing can well take up all your time.

There are several challenges in social media marketing that can foil your attempt to make money online:

  1. You might end up trying to focus on everything all at once—which practically means that you end up not accomplishing anything at all.
  2. The sheer difficulty of managing several profiles of one business at the same time can be almost impossible.
  3. Trying to connect with all your followers may end up being a vain attempt on your part, and may well drive you crazy!

Social media marketing is by no means easy and routinary; it is, in many ways, a craft and skill to be learned. You must be prepared to engage in a learning process, where you will have to finetune your tactics then and again to be time-efficient and ultimately help you to complement social media management with other ways to make money online.

Social media marketing Tip #1: Have a Routine Pulse-Check

Before anything else, establish a daily schedule and follow it. Your obligation as a social media manager is to check social media profiles on a daily basis. While most businesses open social media accounts and tend to be excited about it at first, they often end up lying dormant at a certain point in time.

Choose the social media networks appropriately: are you on Google+, Twitter, Facebook, Pinterest, or LinkedIn? Log in to your accounts everyday, and once you’re in, make sure you complete the tasks for the day.

Social media marketing Tip #2: Interact With Your Network

What’s a social media profile if you don’t respond and interact to your followers? The number 1 rule in social media marketing is to respond to your followers and fans who initiate contact through posts in your Facebook wall, Facebook tags, DMs in Twitter, or @replies in Twitter.

Keep in mind that when responding to your network, you represent your company. Observe both the content and tone of your messages.

Social media marketing Tip #3: Start a Conversation

Your social media marketing efforts will end up nowhere if you don’t initiate conversations and only respond to messages. Before anything else, you should spark conversations in your social media profile.

Here are a few ways to do this:

  • Post a story or interest content about the company that the followers can relate to or will allow them to have a deeper connection
  • Ask an intriguing question that will have people taking either sides of the coin
  • Conduct a poll among your followers about their habits or routines—basically anything that they will definitely have an answer to
  • Post about the latest news related to your industry, and what’s the stand of your company on it. Just be careful not to inspire too much passionate and possibly flaming comments about it

Social media marketing Tip #4: Expand Your Network

In social media marketing, numbers matter. In fact, how you are able to attract new followers for the business’ social media profile is one of the ways to determine your success as a social media marketer and ultimately allow you to make money online.

This is in no way easy, especially if the market is saturated with authorities on the niche topic. While ideally your followers should come from people who already like your brand, there’s a sea of potential followers who simply don’t know that the business exists.

Here’s one tip:

look at the social media profiles of the popular businesses related to your business. Look at their followers, and follow some of these people. These people will get curious about the product and more or less follow you automatically.

Social media marketing Tip #5: Finetune Your Personal Tone

There’s a golden rule with social media marketing that you should keep in mind: lay off the sales pitch. Not only will it turn off your followers,  you might also be passed off as a spam account. Work on your reputation and credibility for a while, and inform (not sell!) your followers about the business.

Currently there are "10 comments" on this Article:

  1. Kyle says:

    I couldn’t agree more about having a routine. I believe it applies to everything important that we do in life and so it applies to internet marketing just the same. I’ve been very lazy with checking my social media website on a daily basis and that’s a very easy way to lose your followers and contacts. Lesson learned, I’m definitely going to start checking up my social media accounts a lot more often from here on.

  2. Nick says:

    My friend and I got started on internet marketing around the same time last year. My friend’s twitter follower count as of today is a little over 5000, but mine is just a little over 900. For months I couldn’t figure out what I was doing so wrong that he got more than 5 times the followers that I got in the same span, but then it hit me, I wasn’t interacting with my followers. I thought if I just offer good contents that people will follow and it’d be as simple as that. I was wrong though. My friend knows several of his loyal followers very well and they often have conversations via twitter about new information and such and it makes his twitter account much livelier and legit. Mine not so much. I know now what I’ve been doing wrong, so it’s not too late and I’m going to change my tactics accordingly.

  3. Cynthia says:

    I guess it’s not a bad idea to follow the followers of the more established social media accounts and in return get them interested in your product or service. It makes sense, as long as that person is following someone from a related business, it’s a pretty good bet that they’ll check out their new follower and especially if it looks like the follower has something to offer.

  4. Sarah says:

    Unless you have a very active community already, I feel that it’s very important that you try to initiate the conversation whenever you post something on your twitter or facebook. Most of the times people don’t like being the first to begin the conversation (unless you’re a troll of course) and they require someone to take the lead. If it’s your social media page, then it only makes sense that you lead the conversation.

  5. Lance says:

    I cannot agree more with tip number 5. I’ve made one too many sales pitches to my Twitter followers and I believe I turned the account into an untrustworthy spam account. People don’t retweet like they used to and I don’t receive any replies either. Before when I used to provide useful information and never tried to sell anything, people would retweet my tweets a lot and they’d also engage me in conversations, but that has stopped for a while now. I don’t know if I can salvage my current Twitter account, but I surely will not make the same mistake with my next social media account.

  6. Messina says:

    I recently opened a twitter account and a facebook page for my business and I gotta say the progress has been much slower than I anticipated. Initially I didn’t have much knowledge in handling social media accounts and that’s one of the reasons of the slow progress, but I believe they mainly lacked the personal touch. I should have been much more hands on than I was, but hoped that they’d grow more naturally and I let them run their course. I get it now though and I’m gonna pay much closer attention from here on.

  7. Larry says:

    In my opinion people have to understand that managing a social media account is just as time consuming as running a blog or a business website. Alerting your followers of your updates is the easy part, but making them participate in discussions and giving them the incentive to share your content takes a lot of effort on your part. It’s all about the relationship you build with your followers and like any relationship it takes time to mature. Don’t underestimate the amount of effort it takes to develop a solid social media platform.

  8. Tyson says:

    I find myself participating in pretty much all the polls that interest me and I believe it’s something that I should definitely try to take advantage of. Polls are so simple to participate in and that’s one reasons why so many people readily participate in, but I believe it works because people like to be heard. They want to make sure that their opinion is counted as the majority. I just need to find out which polling platform is the most reliable and try out a few different polls to see how well it does. Give people something interesting to do and at the same time find out some critical information about the people who are following you.

  9. Mandy says:

    My webstore was without a social media presence for a full year because it was doing fine without it. The store was steadily increasing in sales and it ranked well on google for many product search terms. Then about 6 months ago I decided to add Twitter and Facebook to our website and I was shocked to find out what I was missing. Our traffic to date has increased by over 300 percent and sales have doubled. However, don’t think for a second that it’s going to be easy to develop you social media presence. The tips mentioned here are great to get you started, but in the end it’ll be your persistence and hard work that will make the difference between success and failure.

  10. John says:

    Wow.. there’s so much to learn that I feel intimidated almost. I’m barely getting the hang of running a blog and now I’m learning that managing social media marketing might actually be tougher. I know social media marketing is a must if you’re going to have success in the modern market and I intent to invest as much time as needed to learn about it thoroughly, but nonetheless it seems very challenging for an intermediate internet marketer. One step at a time I guess. I remember at first posting an article on WordPress seemed complicated, so in time I’m sure managing social media will get easier as well.

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