How to Effectively Market Your Products on Twitter

Twitter was specifically created to help people update and communicate with friends, family and co-workers by answering one simple question: what you are doing?

These updates called “tweets” are limited to 140 characters. For internet marketers, the biggest question ever asked is that: how can you “effectively” market your products with a 140-word post?

Market Your Products on Twitter

Like all Web 2.0 sites, Twitter – when used to promote products – is inbound marketing. In other words, you are accessing users with their permission if you are to market a product.

Though Twitter updates are limited to 140 characters per tweet, yet these updates are viewable to more users.

In fact, many people regard Twitter as a combination of micro-blogging and instant messaging platforms.

In a report released in April 2010, Twitter reveals that it has over 100 million registered users in the United States and it has a whopping 180 million unique visitors every month, not to mention that users send out 55 million tweets every day.

There may be a limited space to talk about your business, but Twitter is undeniably a strong market for your products.

The following are effective techniques to market your products on Twitter:

1. Create an announcement

This is the easiest and yet effective way to let people know about your new offering. In fact, you can instantly convert your followers into customers.

The first important thing to do is to create a brief product description which is accessible by all people who are following you. This way they are properly informed as to what product you are marketing and promoting.

It is also wise to include a link that will take them directly to the product page on your Web site. By doing a direct marketing technique, you are now slowly building your business through Twitter.

2. Announce discounts

People just love discounts. The most important strategy is to offer discounts on products or services of your business, and then create a quick and captivating announcement about these offers via Twitter.

In a few minutes, you will see people spreading the news like a wildfire. Before you realize it, you have already established a strong clients’ following. The disadvantage, however, is that Twitter’s micro-blogging format remains limited with respect to advertising discounts.

But the greatest benefit is that you can actually include a link (back to your products’ web page) to every post. In making discount announcements, you will be able to see the full potentials of viral marketing.

3. Plant new seeds

Micro-blogging does not allow you to publish a full-length article about a new business offer. The best technique remains that you need to plant new seeds in the minds of your readers.

By mentioning tidbits of information about your products or services, you are slowly creating awareness in the minds of the people who are following you.  In fact, you can post regular messages regarding your sales, personnel or events.

These tweets may not be relevant at the moment, but when your readers encounter a need, the will be reminded of your updates.

4. Get a chance to know potential suppliers

In using Twitter to promote and market your business, you are not targeting prospective customers alone. In fact, Twitter is also a good place to establish relationships with potential suppliers, vendors and other people who may be interested in forming partnership with you.

The greatest advantage of microblogging is that you can create a network of people with the same mind and trade. This is where you can tap and identify potential suppliers. So it is important to widen your search to include not only prospects, but also business partners.

Finally, Twitter can also provide you with business solutions that may never be available elsewhere. If you have business concerns that require brilliant solutions, Twitter is the perfect place to request people for brainstorming. In the end, the responses are brief, to the point and free of extravagance. By using Twitter to update people about your business, you are consistently earning the trust of your followers.