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Five Tactics to Improve Search Engine Ranking

If you operate a website, then finding the means to improve search engine ranking is essential. How do you go about increasing your page rank?

Why is it important? Unless you’ve been living under that proverbial rock for the past decade or so, you know that the most prominent way that consumers find websites of interest to them is through search engines like Yahoo!, Google, Bing and Ask.com.

However, you have to rank relatively high in the search results for consumers to even see your website. As most searchers rarely move past the first page or two of results, you need to be in the top ten, though the top five is better.

You can find numerous ways in which to improve search engine rankings. Some of these methods center on search engine optimization (SEO), while others center on organic growth methods.

In order to increase the search engine ranking of your website, you will need to know the top methods out there. Here, you’ll find just a few of the best choices.

SEO – Search Engine Optimization

Search engine optimization remains the single best way to increase search engine results for your website. SEO encompasses numerous different methodologies, from content optimization to graphics optimization and everything in between. However, you need to ensure that your website is optimized for readers, as well as for search engine spiders.

If this seems a bit beyond your skill, then it’s highly recommended that you choose to work with a professional SEO company. These companies can help you develop optimized content, help you streamline your internal linking structure and much, much more.

Improve Search Engine Ranking

Improve Search Engine Ranking

Article Marketing

If you are wondering how to improve the Google ranking of your website, you need to know a bit about how Google scores websites. In addition to keyword density and other factors, the number of back links a website has is important. Article marketing can help you dramatically increase the number of back links your website enjoys. The best thing about this method is that it doesn’t cost you a dime.

Note: if you cannot write professionally, then you’ll need to pay a writer to create your articles for you as a ghost writer.

User Forums

User forums are excellent ways to drive traffic to your website. Also, they are also great tools for generating more back links.

When you have established a reputation in a user forum, you can begin inserting links to your website in some of your posts. This will help search engines spiders give your site a higher page rank.

Link Exchanges

As you can tell, linking is an important consideration in your quest to improve search engine ranking. Link exchanges are great ways to add even more back links. These are usually free of charge, though you’ll have to post links to your partners’ websites, as they post links to yours.

Remember to stay focused on your website theme and stay away from “bad neighborhood” and “link farms”.

Fresh Content

Google and other search engines base a considerable amount of your website’s page rank on the frequency and quality of your content updates. For instance, if you never bother to update the content of your site, or to add new content, then you can expect to suffer from a low page rank. However, if you routinely add fresh, relevant, keyword-rich content, then your page rank will increase considerably over the course of time.

Currently there are "2 comments" on this Article:

  1. Noah says:

    I am interested in increasing my page rank, as I want a successful site. Fortunately, the competition in my niche is not so fierce, so it should be a rather easy task. It should be, but it isn’t. It caught my attention the last aspect you mentioned, about fresh content.

    Are there standards which google applies to this? Certain text length, number of new articles every day and so on. Thank you for the information, high quality as always.

    • David Williams says:

      Hi Noah! Technically speaking, Google doesn’t publicly disclose what their standards for assigning PR is. Fresh content will draw audiences to your site. If you give them something new, the likelihood of them re-posting your content and referring it to other people is increased. That way, your Google PageRank will increase. Good luck with your chosen niche!

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