Create Press Releases That Get Attention

By Dean Wiltse

If you operate a website, press releases are useful, cost-effective ways of publicizing and promoting your website. Moreover, they can generate regular interest in and traffic to your site, at a fraction of the cost of traditional advertising.

Press releases are typically one page, engaging news stories announcing or promoting newsworthy events, written in a distinct, industry-accepted format. Press releases don’t cost much to create, but they do require some investment of your time and effort learning how to write them, where to submit them for publication, and more importantly, discerning what’s newsworthy enough to publicize.

You’ll find that they’re effective and low cost tools for announcing inaugurations and grand openings, workshops, shows, product debuts and other unique or out of the ordinary events. In some uses, they’re as effective as traditional advertising, but at a fraction of the cost. In addition, you might generate enough interest with the publication’s editor for him to seek an interview with you. Advertising can’t beat that. … Continue Reading

Hard Selling vs. Soft Selling: Which Approach Makes You More Money?

You are trying to select a good pair of pants. You want to look great in your cousin’s wedding and there you are, holding the pants thinking if it will look great with the shirt you bought a month ago.

But here comes a sales agent saying, “Buy this!” It was just two simple words but it strikes a nerve and you could not even directly pinpoint why you felt that way. You ignored the agent and went ahead to look around.

Finally, you found the pair you wanted.  But here comes another agent who asked “Aren’t you going to buy the item or what?” You were set to buy the pants but the approach put you off.  … Continue Reading

Effective Techniques to Market Your Online Business Offline

As business competition nowadays is becoming fierce and deadly, it is not only necessary, but mandatory to have a working website if you want your business to survive online.

Unfortunately, however, having a working Website – no matter how loaded it is with keywords – is only half of the battle.

The ultimate pathway to success is a combination of online and offline advertising techniques where you are able to showcase your services or products in a wider and real market. … Continue Reading

Make Money from Home by Promoting Local Businesses

Local businesses don’t realize it, but there’s an entire market in the Internet that has no idea what their products or services are all about. If you want to make money from home and have the ability to let them realize this fact, then this is an excellent opportunity that you should look into.

What I’m talking about are local parlors, restaurants, travel agencies, auto repair shops, and local product providers. Believe it or not, they will gain a lot by expanding their marketing efforts online – if they market their business at all in the first place.

Just think about it: in your state, there are easily hundreds of businesses that could use your help. Whether you are an Internet marketer or a website designer, you can make money from home by promoting local businesses. … Continue Reading