Create Press Releases That Get Attention

By Dean Wiltse

If you operate a website, press releases are useful, cost-effective ways of publicizing and promoting your website. Moreover, they can generate regular interest in and traffic to your site, at a fraction of the cost of traditional advertising.

Press releases are typically one page, engaging news stories announcing or promoting newsworthy events, written in a distinct, industry-accepted format. Press releases don’t cost much to create, but they do require some investment of your time and effort learning how to write them, where to submit them for publication, and more importantly, discerning what’s newsworthy enough to publicize.

You’ll find that they’re effective and low cost tools for announcing inaugurations and grand openings, workshops, shows, product debuts and other unique or out of the ordinary events. In some uses, they’re as effective as traditional advertising, but at a fraction of the cost. In addition, you might generate enough interest with the publication’s editor for him to seek an interview with you. Advertising can’t beat that. … Continue Reading