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Mobile Marketing: Mobile Apps vs. Mobile Websites

You start visiting your favorite website on your smartphone, and you find yourself pleasantly surprised that the site fits perfectly on your screen. That’s no coincidence; that’s part of mobile marketing, a growing industry that most large corporations are starting to turn to.

If you’re a small business who wants to get more connected to your target market, then you should definitely consider mobile marketing as part of your marketing efforts. After all, smartphones, with their ability to accommodate mobile apps and mobile websites, are beginning to take over the consumers.

A study by ABI Research forecasts that the revenues of mobile marketing will grow to $1 billion this year; by 2013, the revenue will have exceeded $4 billion. You’re just as surprised as I am, given the fact that it’s an industry at its younger years.

In fact, even computer giants like Microsoft are about to ride the mobile craze, as it is expected to continue on expanding.

But when you think about it, the forecast makes perfect sense. With more people watching less TV and using more smartphones, the next best move is to follow them and let them visit your site in a pleasant manner. That’s mobile marketing. Your ultimate goal, of course, is to make money by selling your products.

You have two options for this:

  1. Create a mobile site that can be accessed by any device
  2. Create a mobile app that is exclusive for devices like the iPhone, Blackberry, and other Android devices

Either of these two options will greatly affect your mobile marketing efforts and the choice of your buyer.

Mobile Websites

Just imagine who you can reach with mobile websites. In fact, approximately 30% of all mobile users regularly browse websites using their mobile devices. You don’t want to lead your customers to a website that doesn’t even fit the screen and loads way too long, right?

That’s where mobile websites come in. A website optimized for use on mobile devices and has a universal reach across all mobile devices.

Mobile marketing is a growing industry, so you might want to keep yourself up to date with the trends. Mobile Marketing Watch is a great way to keep yourself updated.

Mobile Marketing Watch

Here are two main reasons why you should turn to mobile sites:

  • If your business has a mass market appeal, which means that its market can probably be found across all types of mobile devices.
  • If you have a limited budget, you might as well spend it in optimizing your website. Developing a mobile site is much cheaper, and can be accessible to all mobile devices.

Mobile Apps

Curiously enough, despite the far reach of mobile sites, most businesses are throwing their money into mobile applications or mobile apps. Consider the following throwbacks: about 20% of mobile users have downloaded mobile app.

Mobile Apps

Mobile Apps

This 20% have mobile apps in different kinds of mobile devices ranging from the iPhone and a Blackberry to many other smartphones in the market.

iPhones are owned by 25% of smartphone users – that’s about 42.7M people.

Although mobile apps reach far less people, most niche businesses still opt for mobile apps in their mobile marketing efforts. Why? Because it gives mobile users a one-of-a-kind experience exclusive only to smartphones.

The same mobile app won’t work in computers, or tablets, or any other device. For some reason, this kind of exclusivity has won over customers and business owners.

With that said, how can you create mobile apps for your business that will surely stand out?

1. Scale your mobile apps into different versions according to the most popular mobile devices. Don’t just create one version for one mobile device.

2. Decide on whether to offer it for free or for a low price. If you are merely using the mobile apps to market your product, then it can be as simple as a free game that brands your company’s products.

3. You can also create a mobile apps version of your product. This works best for informational products like eBooks and online courses.

Remember, you should invest in two things: the aesthetics and user-friendliness of the mobile apps. Make it look modern and sophisticated, but don’t compromise the ease of use.

Above is a popular example of a mobile apps, in this case the apps version of Facebook. Although users can easily visit Facebook in their web browser, people prefer to access Facebook using their mobile apps. That’s mobile marketing effectiveness at its finest!

Common post terms: apps vs websites, mobile sites, apps vs mobile sites, mobile apps, 

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