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Proven Blueprint to Profitable Online Business – Step 1

While it is true that the only external resource that you need to start an online business is a computer and a connection, you must have some personal qualities, else it is going to be more difficult to achieve success – not necessarily impossible…

You must bring something to the table…

The first thing that you have to bring to your business is an absolute determination to succeed.

From the very beginning, you have to be completely, 100% determined that whatever you do is going to succeed, without exception. You have to be willing to do whatever it takes to achieve that success, even acknowledging that there will sometimes be a ‘cost’ involved (e.g. less time with your family in the early days).

You must also accept that there is work to be done. If you have not already done so, when you start searching the net for information about starting your own business, you will find that there is a lot of nonsense flying about, and you have to learn to recognize it for what it is.

There is no secret, magic formula that is somehow going to mysteriously transform you from an individual who has no money in your bank account to one with a million dollars, in six months or less. That is called the lottery, not business, but you will undoubtedly see products that make outrageous claims of this nature.

These products are successful because everybody is looking for the secret shortcut to success that means they do not have to do any work. Don’t fall for this garbage. There is no secret, there is no magic formula – success is in direct proportion to the amount of effort you put in, end of story.

You have to be organized and focused, and you have to have (and work to) a plan. If a job needs doing, then in the early days at least, it is down to you to get it done, and it won’t get done if you are disorganized, lacking in focus or have no plan.

You have to be a little thick skinned too, because when you tell people that you are trying to earn money on the internet, many of them (none of whom have any idea what they are talking about) will mock you and suggest that you are crazy. Ignore it, and bolster your spirits by remembering that it is you who will have the last laugh!

The bottom line is, everything that you need to succeed in business in the ‘bricks and mortar’ real world is needed to succeed online as well, except for the cash to get your business up and running.

Understanding internet marketing

Most people come into online business or internet marketing with a vaguely held idea that they somehow want to earn money on the net. It is however necessary to have a slightly more developed idea of how internet marketing works and where the money is to be made, if you are to succeed.

Returning to our earlier concept, although it has changed beyond all recognition over the past decade, the internet is still primarily about providing information. Consequently, the basic idea behind internet marketing is that you start a business that can provide the kind of information people are looking for, and earn money in the process.

In its simplest form, this would involve nothing more than having an information product that people want to buy, and selling it to them. In the same way that your local storekeeper asks for money because you have asked them for a loaf of bread, you can set up an internet business where you sell information.

Alternatively, you can give information away for free, but do so in such a way that you earn money on the ‘back end’ from advertising. In this situation, you are not selling anything, but there is still money to be made (albeit generally less than you would make from selling).

However, it is extremely important to note that this is internet marketing we are talking about, with the key word being marketing. One of the greatest advantages of selling or promoting on the internet is that the net allows you to take your marketing message right into the heart of everyone’s home, and allows you to do so at little or no cost.

Furthermore, because everything that happens on the internet is trackable and traceable, it is possible to target your promotional and marketing activities at exactly the people who best represent the potential market for your product or service in a way that no other advertising medium can.

For instance, if you were advertising Honda cars for sale on TV, you would air your advertisements during programs that appealed to the type of people whom your market research has indicated are most likely to buy a Honda. However, you would have little idea of how many of those potential Honda owners were watching the show, or how many who were watching the show decided to stay to watch your advert.

If however you are advertising Honda cars on the net, it would be extremely easy to make sure that your advertising materials were only shown to people who were looking for information about Hondas.

There is one other major difference as well. While you will pay in advance for advertising on TV with no idea how many people are going to see your advert, if you use paid advertising online, it is possible to pay only when people view your advert. Hence, advertising online is far more cost-effective as well.

When just starting your new business there is actually no need to start paying for advertising, because there are plenty of ways you can promote your business for free. However, the important thing to understand is that the success or failure of your business rides on your grasping the central concept that everything is about marketing.

Your shop window on the internet is going to be a website, and many new online marketers make the mistake of believing that their website is the #1 ‘make or break’ factor for their business. This is completely wrong.

You can have the ugliest website imaginable, and as long as that website is promoting or selling something that people really need or want, you will be successful. On the other hand, you might be the proud owner of the ‘Mona Lisa’ of websites, but if no-one is interested in your product or service, or (even worse) if no-one knows about it, then you will make no sales at all.

Your ability to market your business is the key to success, and there are two aspects to this marketing ability

Firstly, you have to be offering a product or service that people want or need, and they have to want or need it enough to be willing to pay for it.

Secondly and more importantly, you have to do everything you can to get the message out about what it is you have to offer. If you do not do so, you could give away products for free and you’re never going to get rid of them because people don’t know that they are available.

Somewhere in the mix there, you have to have a website to promote your business, but it is far less important how pretty or technically advanced that site is. If the information that you are providing is what people need and they know where to find it (i.e. on your site), then you will be a success.

Taking stock so far…

Let me briefly summarize what we have so far, because from this point on, the focus and the tone of this course is going to change. What we have considered up to this point is the theory of why you can make money online, and the theory of how you do so.

However, knowing every theory in the world is never to be any use to you if you do not know how to put it into practice, and it is for this reason that from here on, we are going to be strictly practical.

What I am going to do throughout the rest of this step-by-step blueprint is set out in detail how to launch one particular type of internet business. So, the first thing to say is that this is not the only kind of internet business that you might start off with, because there are many different approaches to getting involved in the online marketing community for the first time.

Furthermore, while this particular business model has been extremely successful for millions of beginner online marketers (or ‘newbies’, as they are often referred to), the level of success that any particular individual enjoys will depend upon their own efforts and level of application.

From here on, I am going to focus on one business model that should earn you money fairly quickly. Moreover, it is a business model where the amount of money that you earn should be in direct proportion to the effort that you choose to put into marketing it.

It is also a business that is easily scalable. You can follow the step-by-step guidelines throughout the rest of this course, set your business up for the first time, work on it until it is a success and effectively running itself on autopilot, before moving on to do the whole thing again.

In this way, from one simple business model, you can build a business empire that can realistically bring in thousands of dollars a month from a business that requires very little start-up capital (although once you are generating a reasonable incoming cash flow, you can invest some of that cash flow in tools and resources that will make the whole thing even easier and more profitable).

  • Proven Blueprint to Profitable Online Business – Step 2 (Password: knML49D9)

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