3 Techniques of Selling Information Products

People want information – and they want it fast. The Internet has supplied the unstoppable demand for information all without a cost; all it takes is for people to use search engines in order to get the information they need for free.

But there’s a problem with the “free” information guaranteed by the Internet. These people neither have time nor patience to look for a reliable and comprehensive source. This is where selling information products come in.

Ebooks, online courses, and audio books are a few excellent examples of information products that are selling like hotcakes. Why these types of products are selling like hotcakes is no big secret. To many people, information products are a necessity, not a desire.

Selling Information Products

Think about the person who can’t concentrate on work because of the ringing in his ears. Or the 17-year old who just took home her first pet hamster.

They’re not willing to risk their health or hobby for free and unguaranteed information. These are people who are looking for information in your product!

Also, these products are of limitless supply; once you’re done creating them, the costs are covered and all you’ll have to worry about is selling them to a niche market. You don’t have to worry about spoiling the goods or running out of stock.

If you are planning on selling info products, you have to know your product well first.

There are about four objectives that these products usually fulfill: to provide assistance, to educate, to resolve a dilemma, or to entertain.

Selling information products can be profitable, but success isn’t guaranteed. People will always think twice before buying your info product: how can you guarantee that what you’re selling is helpful? How can you sell something that the buyer won’t be able to hold but only view from his or her computer? By employing strategic techniques in selling information products, these potential problems can be resolved.

Technique # 1: Create a Problem-Solving, Results-Based Approach

The sales page will essentially advertise the merits of your product. Keep it short and sweet, but most importantly, make it a problem-solving and results-based sales page. Create an interesting story out of it. Tell them about your product in a casual tone. Show videos of how the info product has worked its wonder. Whatever strategy you employ, it must show how your product solves the problem.

People will buy your product because there is always a problem:

• a lack of knowledge
• confusion
• need for entertainment
• etc.

Your info product’s goal is to solve that problem and your sales page will make or break that point. It must be supplemented by results. Potential buyers need to know that by buying your product, their problems will be solved – based on real life examples, no less.

Technique #2: Include Testimonials of Real People Who’ve Tried Your Product

The guarantee people are looking for can be answered by testimonials in your product. In your mind, you probably have a fixed way of doing this: cramming a list of short letters from product users in the sales page. Although this is a conventional and occasionally effective way of answering the guarantee problem, most people will tend to ignore it.

As an alternative, you can include audio testimonials of real people who’ve tried out your product. If they’re willing, you can even show a video of them! This will take a lot of work, but it will certainly cement the credibility of your product.

Another way is to have other people blog about your product after letting them try it. If sales of your info product are not picking up, you can give parts of it for free in exchange for testimonials.

Technique #3: Sell it on eBay (and other online shopping websites)!

To date, eBay has over 100 million members both from the US and other countries. If you get even a small chunk of this population to buy your product, you will rake in profits by the thousands in no time! In eBay, buyers essentially searching for the products using keywords so you must use keyword research tools to help you choose the profitable ones; once your product comes up in a search, it is an automatic option buy the buyer.

Don’t be dissuaded by the stringent rules of eBay on selling information products. If anything, they are imposed to root out the scams and fake ones to let products like yours stand out and be legitimate.

Restricting your product to the eBay population, however, is the last thing you want to do. You might as well jump in on other ships – Clickbank, Amazon, and even your own website! Just make sure you can manage selling information products in all the shopping sites you join.

There are as many techniques as you can think of. In the end, what matters most is to sell your products for what they’re worth… and more.