The 4 Basics of Internet Marketing
Internet marketing has never been more challenging. This is a good thing for top internet marketing professionals who are excellent at what they do. Those who are just starting out with online marketing need not worry: master the basics of online marketing and you’re well on your way to establishing the name of your business online.
How can you make money online with online marketing?
Online marketing is easily one of the best ways to make money online. You can either use online marketing for your own startup business online. If you have the time but don’t have the budget to outsource an online marketer, you can learn the ropes of digital marketing yourself. This is also advantageous because you are the best person to know your business inside out.
You can also choose online marketing as your career path; by putting to heart the basics of internet marketing, you are well on your way to making a name for yourself in the internet marketing industry.
Content Development and Site Navigation
It all begins with the entire purpose of the online marketing strategy: the website. Before anything else, keyword research is crucial in optimizing the content of your website. This will allow users to find your site through search engine.
What are the best choices for keywords?
Use a viable keyword research tool, and look for the best keywords that have a high number of monthly searches and low competition. You can use the Google Keyword Tool, although there are other tools as well, such as Wordtracker, SEOMoz, and Spyfu.
Once you’ve chosen your keywords, you must invest in content optimization. This will require you to put up several web pages with optimized keywords.
You might also need to do a clean-up of your website. Because of Google’s changes in its algorithm, poorly written content with bad spelling and too many keywords are counted against the website, which means that these are pushed further down in the search engine results.
Once the website is optimized, you’re not quite over yet. The next pillar of online marketing is link-building. You need to have other people link to your website. For starters, create a link map of internal links to your own site. This will allow users and search engines to easily navigate your website.
Another important link-building strategy is to increase the incoming links—either regular inbound links or deep links. Regular inbound links refers to other websites linking to primary web pages of your site. Deep links, on the other hand, are links from other websites to specific articles or products within your website.
Focus on inbound links. This will require you to interact with similar businesses in the industry, without seeing them necessarily as competitors. Look for business that can supplement the product that you’re offering.
Interaction and Social Media Strategy
This is often a forgotten aspect of internet marketing. While top brass marketing professionals stick to the last two mentioned basics of internet marketing, what they’ve forgotten is how social media has redefined the Internet as we know it.
Effective market penetration is only possible if you actually reach your target audience through several modes possible: blogs, Facebook, Twitter or Pinterest to name a few. If you have the time and creative mind for it, a Youtube video can help increase the social capital of your business.
But this doesn’t mean that you have to subscribe to every social media network. Pick the ones where your target audience are, and fit them with your business goals.
Some marketing professionals insist that email marketing is dead. They couldn’t be more wrong. Email marketing increases your visibility and personal interaction with your target audience. If you can’t get your readers to buy your product or services at the get-go, the next best thing is to get their email.
Once you do, treat it with sensitivity to the email user’s privacy. Use it to email the best and most relevant content. Make them feel important by sending them exclusive deals that they won’t be able to resist.
Only email marketing is capable of increasing the presence of the website to the user, reminding them every time you send an email that you exist—and we all know that awareness is the first step to effective marketing.